Lee Hawks, Fractional CX and Operations Support
Ready to Assist

Operations. Support. Systems That Scale.

I help small businesses do more with technology.

Over two decades
Of Listening Hard and Changing Fast
Over $1,000,000
In Annual Operational Savings
Over $80,000,000
In Annual Capital Generated
Lee Hawks

Meet Lee

The Operator Behind the Systems

I build the systems, teams, and processes that let small businesses grow without chaos, and I've spent my entire career getting good at exactly that.

My background spans technology, customer support, and operations, including front-row seats to how world-class organizations like Mailchimp and Apple run their businesses. I bring that same operational rigor to businesses of your size, minus the corporate overhead. I'm just as comfortable digging into the details as I am thinking at the strategic level.

I've led programs, managed teams, and driven projects across the finish line on time and on budget consistently. Add to that a genuine track record of founding and running my own ventures, and you get someone who understands both the operator's view and the owner's reality.

What sets me apart is the ability to hold the needs of the company, the customer, and the team at the same time — and build toward all three. If you're looking for a consulting partner who's been in the trenches and knows how to build for scale, I'd love to connect.

Connect with me on LinkedIn

Services

How I can help

Available for project-based engagements and longer-term roles. Here's where I tend to have the most impact:

Fractional CX and Operations support

Embedded operational leadership for businesses that need an experienced operator in the room without a full-time hire.

Automations & AI

Not sure if your systems could be more efficient? Tired of things not working as you expect? I can help with that.

Application Creation and Integration

Want this to work with that? Let's make it happen!

Operations consulting

Build and fix internal processes so your business runs without you holding it together.

Customer experience audit

Diagnose why customers are frustrated and implement fixes that move satisfaction scores measurably.

Workforce planning

Forecasting, scheduling, and staffing strategy to match your capacity to demand without overspending.

Background

Career Journey

A history of building better systems.

Fractional CX & Operational Support

LeeHawks.com

2024 - Present
  • •Established online presence and basic marketing strategy for local donut shop, doubling foot traffic in the first year.
  • •Managed digital marketing campaign for artesian bean-to-bar chocolate company, handling market research to post-campaign analysis.
  • •Documented and organized legal-focused CRM architecture while integrating and automating the overall tech stack.
OperationsIntegrationsAutomationsMarketing & Strategy

Operator & Customer Success Manager

Borrow Microloans

2023 – Present
  • •Issued 280+ interest-free loans to 161 clients in year one — $30K+ MRR.
  • •Cut the default rate from 32% → 4% through financial modeling and literacy programs.
  • •Gained 40% support efficiency from workflow design and canned response systems.
  • •Hired and trained a Customer Success team of 3, overseeing daily operations and client communications.
  • •Built a custom CRM from scratch to surface client behavior and analytics.
  • •Developed an online CMS / LMS client portal enabling borrowers to self-serve microloans from start to finish, as well as providing resources and referrals for financial literacy.
Custom CRMWorkflow AutomationAnalytics

Customer Advocacy Manager

Zendesk

2022 – 2023
  • •Lifted CSAT from 85% → 92% across a 15-person support team.
  • •Achieved 20% quicker resolution time.
  • •Facilitated 11 internal promotions.
Team ManagementCSAT MonitoringProcess Optimization

Partner Support Manager

Carvana

2021 – 2022
  • •Drove $7M MRR across 4,000 enterprise partners — 93% CSAT.
  • •Supported 780 partners, up from 10 — 100% CSAT on 1,501 tickets.
  • •Cut operational costs through cross-functional training programs.
Enterprise SupportTraining ProgramsCross-functional Ops

Support Engineer & Workforce Management Analyst

Mailchimp

2016 – 2021
  • •Provided WFM coverage across 400+ employees — staffing, forecasting, and budget.
  • •Improved agent adherence from 69% → 89% managing 150+ agents on a 24/6 schedule.
  • •Rolled out Zendesk, Calabrio & AgyleTime across the full support org.
  • •Trained 800+ employees through the Support CX program.
ZendeskCalabrioAgyleTimeWFM

Advisor / Trainer / Manager

Apple Inc.

2012 – 2016
  • •Maintained 90%+ CSAT across teams of 12–30, keeping escalations below 30%.
  • •Piloted AppleCare's first international chat support program.
  • •Built macOS training content for internal teams and customer-facing knowledge bases.
macOSAppleCareKnowledge BaseCX Training

Assistant Manager

AT&T

2008 – 2012
  • •Grew customer base from 400 to 2,600 accounts while leading a high-performing retail team.
  • •Managed inventory, sales, and performance metrics across multiple store functions.
Retail OperationsSales ManagementPerformance Management

Get In Touch

Let's Build Something Better

Whether you need operational support, leadership, workflow optimization, long-term or short, I can help. Happy to start with a free intro call to learn more about your goals.

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