Lee Hawks consulting
Available

Operations, Support, and Systems That Scale.

Your business shouldn't need you holding it together.

Lee Hawks

Hey there, I’m Lee.

For over two decades I’ve been fixing the messy middle of how businesses run: the tools that don’t talk to each other, the processes that live in one person’s head, the support inbox that eats your whole week. Now I do it for small businesses and startups. Atlanta-based, remote-friendly, and yes, I read the documentation.

I ask a lot of questions. Statistically more than the average person, and I’d argue that’s the job. I want to understand the why behind how your business runs, so when something breaks, we fix the root of it.

I’ve learned how the best in the business operate, from the retail floor at AT&T to support and operations at Apple, Mailchimp, Carvana, and Zendesk. I’ve also run my own ventures, so I know what it’s like when the business is you and the to-do list never ends.

Most of the messes I get called in for come down to information. Nobody wrote it down, nobody can find it, or the tools aren’t sharing it. I fix that. Sometimes with documentation, sometimes with automation, usually both.

I listen hard and change fast. If the day to day is eating the hours you should be spending on your business, let’s talk.

Book a free consult

How I can help

Three ways to work together, depending on where you are.

Ops System Assessment

Not sure what’s broken, just that something is? I’ll dig into your tools, processes, and customer experience, then hand you a prioritized fix list. That list is yours to keep, whether we keep working together or not.

Starting at $750

Fix-It Sprint

One focused project, start to finish. Getting your tools to talk to each other, setting up or cleaning up a CRM, automating the busywork, or documenting the processes that only live in your head.

Starting at $1,200 per project

Fractional Ops Partner

An experienced operator in your corner every month, without a full-time salary. Regular check-ins, a second brain on big decisions, and help when things break. Real human included.

Starting at $3,250 / mo

Recent work

A boutique law firm

The problem
Their tools didn't talk to each other, and too much of the work depended on manual steps.
What I did
Documented and rebuilt their CRM architecture, added a new intake form, and integrated and automated their tech stack.
The result
Hours saved every week, a sturdier system, and integrations handling the busywork that used to be done by hand.

A local donut shop

The problem
Great product, almost no online presence.
What I did
Built their online presence and a basic marketing strategy.
The result
Foot traffic doubled in the first year.

A microloan program I ran

The problem
A 32% default rate.
What I did
Built a custom CRM to surface client behavior, plus financial modeling and literacy programs.
The result
Defaults dropped to 4%, and support got 40% more efficient.

Where I've Learned

  • Borrow Microloans, Operator & Customer Success Manager, 2023 – 2026Custom CRMWorkflow AutomationAnalytics
    • Issued 280+ interest-free loans to 161 clients in year one — $30K+ MRR.
    • Cut the default rate from 32% → 4% through financial modeling and literacy programs.
    • Gained 40% support efficiency from workflow design and canned response systems.
    • Hired and trained a Customer Success team of 3, overseeing daily operations and client communications.
    • Built a custom CRM from scratch to surface client behavior and analytics.
    • Currently developing an online client portal enabling borrowers to self-serve microloan applications and mark repayments directly, reducing administrative overhead.
  • Zendesk, Customer Advocacy Manager, 2022 – 2023Team ManagementCSAT MonitoringProcess Optimization
    • Lifted CSAT from 85% → 92% across a 15-person support team.
    • Achieved 20% quicker resolution time.
    • Facilitated 11 internal promotions.
  • Carvana, Partner Support Manager, 2021 – 2022Enterprise SupportTraining ProgramsCross-functional Ops
    • Drove $7M MRR across 4,000 enterprise partners — 93% CSAT.
    • Supported 780 partners, up from 10 — 100% CSAT on 1,501 tickets.
    • Cut operational costs through cross-functional training programs.
  • Mailchimp, Support Engineer & Workforce Management Analyst, 2016 – 2021ZendeskCalabrioAgyleTimeWFM
    • Provided WFM coverage across 400+ employees — staffing, forecasting, and budget.
    • Improved agent adherence from 69% → 89% managing 150+ agents on a 24/6 schedule.
    • Rolled out Zendesk, Calabrio & AgyleTime across the full support org.
    • Trained 800+ employees through the Support CX program.
  • Apple Inc., Advisor / Trainer / Manager, 2012 – 2016macOSAppleCareKnowledge BaseCX Training
    • Maintained 90%+ CSAT across teams of 12–30, keeping escalations below 30%.
    • Piloted AppleCare's first international chat support program.
    • Built macOS training content for internal teams and customer-facing knowledge bases.
  • AT&T, Assistant Manager, 2008 – 2012Retail OperationsSales ManagementPerformance Management
    • Grew customer base from 400 to 2,600 accounts while leading a high-performing retail team.
    • Managed inventory, sales, and performance metrics across multiple store functions.

Want the full story? Find me on LinkedIn.

Let's Build Something Better

Tell me what’s eating your week. One project or ongoing help, the first conversation is free, with no pressure either way.

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